The only piece of advice in Paul Arden's book that struck me as at all valuable and original is on p. 88. Once returned to our warehouse, we will inspect your item(s) and issue a refund accordingly. You will earn Rewards points. Aimed at creative professionals, it contains bite-sized bits of information that are meant to inspire you and keep you entertained for the hour that it will take you to finish this self-help style book. About the Book: It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to. Echoing the short attention span of most advertising creatives, some chapters are as brief as a single page, while the longest is two-and-a-half pages long. It's Not How Good You Are, It's How Good You Want To Be. You will receive a confirmation email once we have processed your credit. Each page leads to the next idea in a way that makes you keep reading, and re-reading. According to the introduction on the jacket flap (yes, it's so pretentious it has a jacket flap, even though it is a jacketless paperback), 'this book uses the creative processes of good advertising as a metaphor for business practice. ' Remember the HIV-positive blood sculpture that melted in Nigella Lawson's freezer? Even though it might be overselling your idea, but ultimately, the message is passed across.
In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. After you have your sights set on your goal, the next part is working towards it. Lesson Three: Be prepared to fail. It's a good book, gives you insight on how to maximize your efforts if you're in the field of marketing (if you are this book would be super useful for you). Such is the arrogance bred by great success. You can achieve this by having a team of able and honest people around you, helping you in the right direction. It's Not How Good You Are, It's How Good You Want To Be is a book by an accomplished British ad man, Paul Arden. IT'S NOT HOW GOOD YOU ARE, IT'S HOW GOOD YOU WANT TO BE. It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book. I actually started this book god knows when and decided to re-start it again today since I'm looking for a light read. It's not that I'm not interested in business, but as a current pre-med student, it honestly doesn't relate to my life. I got bored and all I got from this book is some basic motivational quotes that you can also find on a first search on Google. This is a book for people who think that they suck at something or say they can't to something. It discusses business and personal success in short, easy to digest snippets. It could just be your own "Fat Bastard Chardonnay" – an atypical name for a bottle of wine, but that is a huge part of the reason this brand is successful globally.
The forced justification of text blocks creates ugly rivers in the paragraphs but because you're reading so fast, it's hardly noticeable. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom. It's not how good you are paul arden. ' If there's one thing you can take away from it, it's the value of having a good cover title and name, the rest is just hyperbole and generic advice. Displaying 1 - 30 of 1, 081 reviews. If the return reason cannot be determined,.. Information. Company specializing in commercials, which won a Palme d'Or at Cannes.
In the end I didn't really got motivated by it, just bored by all the 'witty lines'... Can't find what you're looking for? Finally, he appears to have believed that creativity consists of doing the opposite of what is expected. It's not how good you are book. There is much to learn here, from his long experience. That is what the arts came to under the patronage of Charles Saatchi. However much you may want it to be about how good you want to be, in the end it really is about how good you are.
If you want inspiration this book will give it to you, not because it's full of Aha moments or well articulated advice but because it's been written so poorly you wonder how it even made it to the printing press, which means even YOU could write a better book and get it published. Bibliographic Details. Arden's tenure at Saatchi & Saatchi as executive creative director, produced some of the U. K. 's most successful ad campaigns for clients including British Airways, Fuji and Silk Cut. And I can say that is not my field or my interest. 19499 Cedar Glen Dr Boca Raron, FL. To be wrong than to be right. Xbox series s not good. 1980s, and an influential author of several books on advertising and. I recomend this book to anyone from fresh grads to seasoned executives. Well, hell no, it isn't. I am not saying that the ideas presented were bad. When you run out of ideas, you can step out, take a walk, try the absurd. As the creative director of Saatchi & Saatchi, Arden was a giant of British advertising in the 70s and 80s.
WHITE GLOVE DELIVERY — Your order will be shipped to a local delivery company, who will contact you to set up delivery. I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational – as is this practical, unpretentious little book. ' Pack and ship by 3-5 days. Honestly, I didn't enjoy it more than I did with Whatever You Think, Think The Opposite. Succeed in the world: a pocket bible for the talented and timid alike. It's best to fail at being original than to succeed at being a copycat. 8 Ridge Road Highland Park, IL. ISBN: 9780714843377. Edition: 1st Edition. 'It's right to be wrong. '
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