5 million, beating the $US646. We've also got a really good track record of adapting to exogenous changes in in the ecosystem. It's slightly larger than all of New England combined NYT Crossword. But so you see a large number of folks on the bundle added into that number and we now have over 1 million bundle subscribers. Our third quarter results support our confidence in our strategy, and reinforce our conviction in the long-term opportunity for The New York Times Company. Or does that include some benefit of the bundle? The New York Times Editors' Comments on Bias. The short answer is it does include the benefit of the bundle and that's been a huge area of focus, getting our current all-digital access subscribers and all access subscribers to activate The Athletic and then getting them to engage.
6 million total subscribers, including print. I wanted to ask you to talk about your visibility into subscriber acquisition and retention trends now versus a couple of years ago or a little earlier when you were just starting your digital business growth because we all remember that it was hard for you to predict what a quarter would look like even in the middle of the quarter. Do slightly better than net.com. And good morning everyone. Just interested to know how you think about when's the right time to execute on something like that, especially as we're kind of hitting a potentially weaker economic period?
But we are also working through how best to exercise our pricing power on our individual products. But I think it's around 1, 700 and growing a little bit beyond that this year. Meanwhile, print advertising revenue was higher by more than 0. And I'll just say there, we felt that a bit in the quarter. We expect that positive ARPU trend to continue throughout 2023 as more subscribers transition to paying higher prices. The Times described the purported event: "Then on Wednesday, pro-Trump rioters attacked that citadel of democracy, overpowered Mr. Sicknick, 42, and struck him in the head with a fire extinguisher, according to two law enforcement officials. And the New York Times has a buyback and a promise of higher dividends when earnings are strong. The New York Times public editor (ombudsman) Elizabeth Spayd wrote in 2016 that "Conservatives and even many moderates, see in The Times a blue-state worldview. Do slightly better than nt.com. One, The Times has a pretty wide base of advertisers, but we get particular campaigns from those advertisers.
8 million subscriptions, well on our way to our next mile marker of 15 million subscribers by 2027. David, to your question about the 53rd week, we're not able to ascribe costs perfectly to the 53rd week, but I think the way to think about it is that that week is worth about $10 million on an adjusted operating profit basis. 3 million in the final quarter of 2021. Within the context of our prudent capital structure, we will continue to evaluate opportunities for capital return. 99 billion from $US5. As a result of the efforts I've just described, The Times crossed an important milestone in the quarter: We now have more than 1 million bundle subscribers – discernable momentum on a key element of our strategy to drive revenue, profit, and shareholder value. Do slightly better than not support inline. Thank you for joining us this morning. Results from a March 2013 Blind Survey by AllSides confirmed The New York Times has a Lean Left bias. As of March 2023, people have voted on the AllSides Media Bias Rating for New York Times (News).
Again, excluding the estimated impact of the 6 days, total advertising revenues decreased almost 2. Total subscription revenues increased approximately 11. Advertising revenues exceeded our expectations in the quarter in both digital and print, demonstrating the enduring value of our first-party data and premium ad products and the appeal of the Times brand to a wide range of marketers even in a challenging macroeconomic environment. I think, Roland, you mentioned you have $57 million left on your share buyback program. New York City metro area residents were more likely to say New York Times is Center. Both overall and digital advertising revenues are expected to be lower by approximately 10% compared with the fourth quarter of 2021, which was our largest digital quarter ever, mainly due to macroeconomic conditions, on top of challenging comparisons to last year, especially in the technology category. As Meredith noted, in the third quarter, the percentage of starts on the bundle doubled versus what we saw in the first quarter and we passed 1 million digital bundle subscribers. And on a full year basis, advertising performed relatively well in an increasingly difficult market. That average is in the Lean Left category. How are you, your management team and your board of directors, think about capital returns going forward once that is exhausted here, given your very clean balance sheet. We ended 2022 with 9. We'll have plenty of time to send Roland off properly. We reached record highs on both metrics by year-end with more than 30% of new subscribers taking the bundle. Sources with an AllSides Media Bias Rating of Lean Left display media bias in ways that moderately align with liberal, progressive, or left-wing thought and/or policy agendas.
This concludes our question-and-answer session. You can imagine, we're good at that at the Times, and we're kind of bringing all that to The Athletic. In Australia, revenue fell 13%, impacted by negative foreign currency fluctuations. We expect to have more to say about this in the coming months. And I'll say on the bundle, something that's been very pleasing as we continue – obviously, we're driving more people to the bundle and all the ways we've described so far, but we're continuing to see bundle subscribers engage 10% to 20% better than news subscribers. A national sample of respondents recruited from SurveyMonkey most commonly rated The New York Times as Lean Left, while respondents from AllSides' national audience of readers rated The New York Times as Left. It has nearly 10 million subscribers and a goal of 15 million subscribers by 2027. I think the durability of the subscription model would suggest that our visibility on revenue remains pretty good. 25a Fund raising attractions at carnivals. 5% compared with the prior year to approximately $72 million primarily as a result of higher Wirecutter affiliate revenue, higher live event revenue and higher licensing revenue despite the expiration of the Facebook licensing agreement. 5% compared with 2021, primarily driven by growth in the luxury category. And then two, there's just a whole category of advertisers who spend a lot of money around sports and who The Times doesn't necessarily get, and we think there's real promise there as well. And maybe this is part of what was underlying Thomas' question as well. And what kind of expectations do you have now based on that?
Total segment earnings before interest, taxes, depreciation and amortisation of $409 million was down from $586 million a year earlier. If so, the cuts will be easy peasy. 54a Some garage conversions. And I guess the last thing I'd say is both the dividend increase and the new share purchase authorization at the levels we announced reflect the company's balanced approach to returning capital. And I want to acknowledge the announcement we made just before the year turned, that my friend, and long-time Times colleague, Roland, will retire midyear. Thomson noted that despite "the obvious global challenges, " its professional information business at Dow Jones, the publisher of the Journal, saw revenue surge. Our cash and marketable securities balance ended the quarter at approximately $486 million, an increase of approximately $17 million compared with the third quarter of 2022. We achieved that result despite contending with many of the same pressures impacting others in a digital subscription industry at the moment. On the call today, we have Meredith Kopit Levien, President and Chief Executive Officer; and Roland Caputo, Executive Vice President and Chief Financial Officer. So we still feel good about that. Roland Caputo: Thank you, Meredith, and good morning.
5% in the quarter, with digital-only subscription revenue growing nearly 23% to approximately $252 million. And we also talked a lot last year and really this year about the importance of subscriber engagement, which is like the most important leading indicator on churn, and we also feel quite good about our ability to drive that through the differential quality and value of the product, the widening product set, but also the kind of product interventions we make when we enhance how the product works. We estimate that this resulted in approximately $60 million in lower cash flows this past year. Just on the reporting, that is everyone who has access – who was paid subscription and has access to The Athletic.
Digital advertising declined approximately 4% as higher direct sold advertising at The New York Times Group and the addition of advertising revenue from The Athletic was more than offset by lower creative services revenue. Turning to the quarter. There's just a lot in these products to get people to come back. Our ambition here is to become one of the leading players in global sports journalism, and we're confident that in doing so, we'll create significant value for shareholders. Are you guys thinking about potentially upping that significantly here?
Times executive editor Dean Baquet stated, "We have to be really careful that people feel like they can see themselves in The New York Times. The things we do see as sort of increasing control over key levers, Roland mentioned churn, we've long said now, and we talked about this a lot last year, that churn was at a manageable level, we needed to keep it as such. I want us to be perceived as fair and honest to the world, not just a segment of it. The Times reported $US119. The quotes also display elitism bias by displaying the perspectives of public officials more prominently than taxpayers.
The big thing that we've seen this year that's been different from past years is we've had a number of years where it was kind of one or two very, very big storylines driving the news cycle. That was largely an audio business. Meredith Kopit Levien: Sure. Contrast their moves with those from the New York Times Co – better than expected revenue and earnings performance, as well as subscriber numbers and a $US250 million increase in its share buyback (see below). 20a Jack Bauers wife on 24. Some accused the New York Times of intentional disinformation to make the riots look more deadly than they were. AllSides' August 2020 Blind Bias Survey, in which over 2, 000 people across the political spectrum blindly rated content from numerous media outlets, confirmed our Lean Left bias rating for the New York Times' news section. This clue was last seen on NYTimes October 22 2022 Puzzle. They also give us the confidence to announce a new midterm target for capital return, a new share repurchase authorization and our fifth consecutive annual increase to the quarterly dividend payment. The third quarter was our best quarter yet for bundle net additions, with a record number of bundle starts and percentage of starts taking the bundle. But Roland may have more to say about the kind of specifics on reporting.
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