Her 16+ year career spans corporate, nonprofit and agency settings with concentrations in brand marketing, consumer marketing and strategic partnerships. The event welcomes higher education professionals from all backgrounds, institutions, and positions who are committed to inclusion, collaboration, innovation, impact, and excellence. To work every day as she studies the relationship between the brain and user behavior. Inclusive Hiring: 10 Steps to Improve Your Process. Learn more: 2022 Symposium for the Marketing of Higher Education. Before serving in this role, Cassandra was the Director of Marketing for RIT's College of Science. A recent AMA Symposium for the Marketing of Higher Education committee member, Rob also teaches graduate courses in both strategic communications and higher education leadership. Ama symposium for the marketing of higher education pdf. Managing The Intersection of Social Justice, Politics, DEI, and Your University's Brand.
Edward's University. Ama symposium for the marketing of higher education. Sean RossallRW Jones Agency. Ashley Schroeder is the Assistant Director of Social and Digital Media at Colorado State University. Her mission-driven, customer-focused and data-powered approach has proven successful in guiding organizations towards relevancy, sustainability and profitability. Grant believes in the transformative power of a college education, and has spent his career in higher education as both a practitioner and consultant.
Chris NelsonUniversity of Utah. John FarrarIndustry Director for Education at Google. For the next three-years, he is collecting original data and writing a book on building more caring universities. Ama symposium for the marketing of higher education research. Before her role at BGU, she was the Head of the Marketing and Sales Departments in a cultural institution and the Marketing and Resource Development Manager at a leading NGO. The roles that parents/guardians now play in college search. Drupal is one of the most popular content management systems (CMS) in higher education, with 71 of the top 100 schools utilizing it. There he cut his teeth working as a copywriter and account executive for various university clients, including the athletics department.
Audience Centric Marketing For Any Campus: Data and Insights from STREAM (Presented by Campus Sonar). Kimberly Taylor-BennsLa Salle University. Throughout his career, he has held many roles from coordinator to content-creator, content manager and strategist; and now as the Director of Social Media at UC Berkeley. She helps clients think smarter about content and shape the strategy for bringing brands, campaigns and stories to life across all platforms. We're excited to gather in person at the Gaylord National Resort & Convention Center, which is steps from the National Harbor waterfront restaurants, entertainment and boutiques, and a quick water taxi ride to Washington DC attractions! AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. So how can an institution with so many different stakeholders with different viewpoints and experiences determine when to speak up, when to take a stand, when to make a change or when to do nothing? We know the value of connecting in person, and we're committed to making it a safe environment for all attendees. Bonus: AI copywriting.
Learn more: Ellucian Live 2022. And worse, our writers, designers, and marketers don't talk to our data team. President Tetlow graduated cum laude from Tulane University with a Bachelor of Arts degree in American studies and is a magna cum laude graduate of Harvard Law School, where she earned a Juris Doctor degree and was a Harry S. Truman Fellow. If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person. University marketers have access to data to lead highly targeted campaigns to reach current students and help them stay at your institution. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. Shelley Willingham is an entrepreneur, marketer, business strategist, and Certified Diversity Executive. Social media, content and creatives of all levels will find this presentation especially helpful, but all attendees can benefit from the material. A member of the National Academy of Engineering, DesRoches' distinctive research record has been recognized for its impact and innovation. When she's not breaking down accessibility barriers, you can find her on Peloton's leaderboard.
When and where: March 5-7 in San Diego. Andrés ensures progress through communication based on connection, understanding, and clarity. Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Keynote: The Cube of Creativity—Why Adding Constraints Sparks Innovation, Action & Increases Enrollment. Matt is one of three Managing Partners of Brand Federation, a marketing and brand strategy consultancy headquartered in Richmond, Virginia. Attendees will learn how to engage the right stakeholders at the right time, how to focus their strategy on the characteristics that make their university truly unique, how to strengthen their brand platform at each stage of development, and how to build buy-in and excitement throughout the process. The market has gone through a whirlwind of a year, as individuals contemplate the next stages of their career journeys, whether within the organization or elsewhere.
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