Allan G. Mottus, editor of The Informationist, a cosmetics industry trade publication, confirms the disaffection. ''The one-brand stores will have a great difficulty in surmounting that historic habit. Sephora's salesclerks, known as product consultants, are to be outfitted in unisex black tunics, and each will wear one black glove to ''showcase the product, like a jewel at Cartier's, '' Ms. Baker explained. ''And I promise you, men will feel comfortable shopping here, '' said Sherry Baker, vice president for international marketing. Origins is so environmentally friendly that one willowy blond shopper wondered aloud why the green-and-khaki-clad staff members were impersonating forest rangers. Then again, a silvery nail polish she likes -- called, she thinks, Obscenity -- is one block south at Face Stockholm. Bottle of nail polish. Lee ignored them, opting instead for the $10 bottle of Charm glitter powder she was going to buy to begin with. All the SoHo stores maintain that they are places where a shopper can experiment and play, although the play is supposed to be serious.
But she was pleased, and rubbing the powder on her arms, she returned sparkling to the streets of SoHo. Outlets for Mac Cosmetics, Aveda and Origins -- all owned by the Estee Lauder company -- have been around for years, but since last fall, the competition has gone into overdrive. Recommended textbook solutions. ''That's what the whole world wants, really, '' she murmured.
The biggest news along Skin Row, as the new cosmetics district has been dubbed by the beauty industry, is next week's opening of Sephora, France's largest perfume and cosmetics retailer. ''So why shouldn't we have our lipstick district? Shu Uemura has a set of recessed light simulation boxes in the wall where the shopper can see how makeup colors, tested on the hand, look in outdoor, fluorescent and other light conditions. Elaine Good, a makeup artist who has worked in cosmetics retailing and teaches at the Fashion Institute of Technology, says that the SoHo beauty outlets are setting themselves apart from department-store beauty counters by offering nonaggressive service. ''Since the early 90's, department-store traffic has continually slowed, '' he said. Big name in nail polish crossword. Photographs of ethnically diverse models line the walls. If she walks due west, she can nab a favorite lip liner at Shu Uemura. By the end of the year, Helena Rubenstein plans to open a space on Spring Street, which will be both store and day spa. The SoHo stores are going to great lengths to distinguish themselves in the eyes of consumers, even though almost every one, echoing the industry's marketing catch phrases, says it is ''about color, '' ''about choice'' and ''about creativity. ''Peace and a smooth complexion.
Within the rectangle bordered by Broadway, the Avenue of the Americas and Houston and Spring Streets, there are at least six day spas and nine beauty-product retailers, many of which sprang up in the last nine months. Shu Uemura, a Japanese makeup artist, opened his high temple of beauty on Greene Street in November. As Mr. Ledes put it, ''SoHo is going to be so overburdened with beauty, you'll be lucky if you can find a grocery store. At Shiseido's 2, 700-square-foot 5S, a mid-price cosmetics line geared toward women in their 20's and 30's, there is the muted sound of running water coming from somewhere. Something strange is happening in SoHo. But the creepy Zen calm is perhaps the appropriate ambiance for Mr. Uemura, a man given to pronouncements like, ''Listen to the voice of your skin'' and ''There is a circle to beauty. Nail polish crossword clue. This was probably not how he planned to spend his day. Other sets by this creator.
Jacalyn Lee, a woman with delicate dreadlocks gathered in a ponytail, hunched over one of the store's many computers the other day, her brow furrowed in concentration. ''Notice that everything in this store is circular, '' said Kim Ryan, the store manager, who sports a circular tatoo around her bicep that reads, ''That which doesn't kill makes us stronger. She mutters, stepping forward, then abruptly swings around 90 degrees. Recent flashcard sets. With the flight of art galleries to Chelsea, beauty has become SoHo's new art -- or at least, that's how cosmetics retailers want consumers to think of it. ''We're for the soul, as well as the body, '' Beth Ofier, Face Stockholm's store manager, insisted, echoing the sentiments of many others who hawk blusher. ''The whole idea is to get individual brands out of the clutter of department stores, '' said John Ledes, editor and publisher of Cosmetic World, a trade magazine.
A young visitor from Denmark, she's in hot pursuit of beauty, but she's not sure where to start. If she might want a little of each -- comfort and firm skin -- presumably, she's on her own. Adverb) You may already be able to program computers, or perhaps you would like to learn. The skin trade has moved in. Find each of these words and underline it.
Perhaps someone will one day write a dissertation about this philosophy, but suffice it to say that it has to do with how you want to feel and knowing which products will help you feel that way.
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